In 1998, The 90-year-old C. R. Stone Block bank on First Avenue in downtown Fargo had been converted it to the Avalon. The 15,000 sq. ft Avalon quickly became the premier destination for Weddings, Corporate Events, and Private Parties. The Avalon also hosted intimate concerts and dinner theater. By 2014 the Avalon’s three function rooms were fully booked and it was time to expand.
In 2014, The Avalon Team decided to convert the Playmaker’s Sports Bar and Concert Hall on the ninth avenue to a new state of the art Events Center and move the Avalon into the new space. The $5.0 million renovations gutted the old Playmakers and created a new showplace in Fargo with five function rooms and state of the art Audio, Visual and Digital technology to support corporate events and exhibitions and make weddings very special.