The Avalon Events Center

About Us

The Avalon as we currently know it at 2525 9th Ave. S. in Fargo is not where we started.  This is our story as it has been documented in many places over the last several years.  Becoming the premier event center in Fargo-Moorhead has truly been a journey.

History

The Beginning of the Story

In 1998, The 90-year-old C. R. Stone Block bank on First Avenue in downtown Fargo had been converted it to the Avalon.  The 15,000 sq. ft Avalon quickly became the premier destination for Weddings, Corporate Events, and Private Parties. The Avalon also hosted intimate concerts and dinner theater.  By 2014 the Avalon’s three function rooms were fully booked and it was time to expand.

In 2014, The Avalon Team decided to convert the Playmaker’s Sports Bar and Concert Hall on the ninth avenue to a new state of the art Events Center and move the Avalon into the new space.  The $5.0 million renovations gutted the old Playmakers and created a new showplace in Fargo with five function rooms and state of the art Audio, Visual and Digital technology to support corporate events and exhibitions and make weddings very special.

History

CONTINUED

The new Avalon rapidly became the premier facility in Fargo for Weddings and Corporate Events.

In 2018, the Avalon was transformed to a new level in terms of capability and marketing. The Avalon brought in industry veteran Ken Harris to oversee the growth initiative.  Ken previously was CEO of Swanson Health Products, CEO of WR Grace Restaurant Group and COO of the House of Blues. Ken installed a new young management team to implement the changes.

The Avalon continues to evolve.  The development of a hotel on the property is being considered as well as expansion into other cities.

Our Team

We Know
What Works

The Team at the Avalon Center from the start works very hard to meet all of your needs whether its a corporate event, some other special event or your wedding and reception.  Endless Possibilities happen here at the Avalon when we work with you to create that very special event.

How We Deliver The Results That You Want!

From the time you contact us with questions you have about coming to the Avalon Events Center the process of making it a success and memorable starts to take place,

The members of our team become familiar with the needs that you have for your event.  In many cases, you will have the opportunity to meet with individual members of the staff and make the selections of things you want at your event.

The team will give you a planning guide and take you through the steps.  Then when your big event day arrives you can rest easy and know that everything is in place and ready for your guests or attendees.  From the beginning to days after the Avalon takes care of your needs.

This team has been put together to get the very best results for each of our clients.  From the planning of the use of technology to the way the rooms are prepared for you to your menu the Avalon Team takes it on and creates a great event for you.

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Ken Harris, CEO

Ken oversees the strategic development of the Avalon. Ken previously served as CEO of Swanson Health Products, CEO of the W.R. Grace Restaurant Group and COO of the House of Blues. Ken catered numerous high profile events in Los Angeles and New York including the Academy Awards and celebrity weddings.

Chief Operating Officer

Brett Colliton

Strategic and analytical event professional with many years of success in financial reporting, analysis, and project management. Brett has been with the Avalon for 3 years, he started as event sales, was promoted to director of sales in 2017 and was promoted to COO in 2018. Accomplished and results-oriented professional who consistently increases company revenue.

Lead Mixologist

Christina Otto

Christina began her service industry work 27 years ago, from back-of-the-house to front-of-the-house, her experience is your gain. As the Avalon Bar Manager/Mixologist she elevates the beverage program, from hand-picked selections representing all major bar categories, a wine & champagne bottle list, crafted cocktails, specialty and themed cocktails to enhance your event, “endless possibilities” its more than our motto it’s what we at the Avalon deliver.

Executive Chef

Kim Hauger

Chef Metz’ distinguished career in the food service industry started at the age of 15 with an apprenticeship in Baking and Pastry. He has worked at several distinguished restaurants in the United States as well as 15 years at the H.J. Heinz Company as Senior Manager of Research and Development. Kim has been with the Avalon since the beginning. He’s the reason people rave about our food.

Food & Beverage Manager

Joe Gudding

With over 10 years in the service industry, Joe Gudding specializes in taking concepts to reality. With his professionalism and attention to detail, you know from the moment you start working with him, that you are in good hands. From high-end mixers, corporate trainings and elegant receptions, he is with you every step of the way, ensuring that your experience is the Avalon experience.

Chief Marketing Officer

Andy Richards

Andy is a hard-working, driven, business professional. He has many years of experience in a plethora of different industries.  He brings his marketing, sales, and business acumen to the Avalon Events Center to enhance current and future customers experiences.

Weddings and Event Coordinator

Jess Bledsoe

Jess is the Wedding and Event Coordinator here at the Avalon! She has lived in Fargo most of her life, graduated a West Fargo Packer, and have earned a Bachelor’s degree in Apparel, Retail Merchandising and Design with a minor in Sociology from NDSU. She fell in love with the Wedding industry during her time as a sales consultant and manager at what used to be Wedding Elegance in Fargo. Now she is continuing and growing her knowledge of this industry.